Agency team has first-hand new product launch experience in China over last two decades. For global brands to be launched successfully by localizing the global strategy and meantime relevant to China’s legislation and market dynamics. For China-originated innovative brands to do branding and marketing with International standard.

The power of decision making is shifting, from absolutely in doctors’ hands to (partially) patients’. The emerging of pro-patients (professional patients), in the Internet and mobile era requires brands to offer not only knowledge but also sympaty.

Digitalization has changed the market landscape, be it healthcare professional engagement or patients/consumer communications. Multi-channels marketing (MCM) has become the norm and utilization of data and analytics is critical for effective communications with targeted stakeholders in a cluttered world of overwhelming information.